Hubspot

JANUARY 14, 2013

Definitely! Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts.

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Hubspot

JULY 10, 2019

No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability.

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Hubspot

OCTOBER 17, 2014

Being a Debbie Downer can come in handy with your titles. According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. How to Design Your Presentation to Convert.

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Hubspot

MARCH 19, 2020

While I'm sure this strategy can end up getting you the most tested, optimized subject line that will ever reach an inbox, the impact of these tests are minimal compared to all the other things an email marketer could be testing. In this blog post, we'll highlight what you should be experimenting with and which tools can help you.

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Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. How can this campaign provide value?

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Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. In this post, we'll explain just exactly how you can identify and diagnose the source of those rotten lead nurturing campaigns -- and how you can revive them! People are inundated with spam. Make sure prospects can recognize the sender.

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Hubspot

MARCH 7, 2014

You''ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, This post can help you with email newsletter copy if you need it.

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Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

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Hubspot

AUGUST 25, 2014

We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Check out these seven common mistakes new inbound marketers make so you can do your best to avoid them. Which can function as is for a while longer while you work on the others?

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Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

APRIL 21, 2015

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you're "volunteered" to do it. That sound good?

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Hubspot

AUGUST 20, 2013

Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! That sound good?

Newsletter 28

Newsletter Paid Search Agency Click Rate Sales Qualified Leads 28

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. HubSpot has APIs that developers use to get information from our software into theirs. CASL: Canadian Anti-Spam Legislation.

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Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We hope you can bookmark this post and come back to it whenever you need to. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. 2) Analytics.

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Hubspot

SEPTEMBER 23, 2013

With a compelling, can''t-help-but-click-on-this subject line. What are their biggest fears -- and how can you solve them? Include their first names (it could increase clickthrough rates ), or even add something about their specific location. 9) Avoid SPAM triggers. And the best way to do that? Your audience is unique.

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Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

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