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illumin
APRIL 25, 2024
It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. The second category is AVOD (advertising-based video on demand). Examples include YouTube, Pluto TV, and Tubi.
Sprout Social
MAY 10, 2019
When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9
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KoMarketing Associates
DECEMBER 11, 2018
b2b marketing for generation z. So how can B2B marketers begin to target Generation Z? There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials.
Hubspot
JULY 18, 2019
Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?
Content Standard
APRIL 8, 2015
They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1.
QuanticMind
MARCH 27, 2017
The biggest search engine marketing conference of Q1 is behind us. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. Attribution: Last-click versus Top-Funnel / Mobile versus Everything Else.
Hubspot
MAY 29, 2014
This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.
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