Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. If anything, social media is MORE important for B2B companies than it is for B2C companies. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

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Online Marketing Institute

JANUARY 4, 2011

); //]]> Marketing News & Expert Advice ClickZ.asia Awards Search Engine Watch SES Events ClickZ Events Connect Home Topics Training & Education Stats & Tools Careers Subscribe iReviews Search Whats Hot: Google Facebook Twitter Privacy WPP News Latest UK & Europe Facebook Politics & Advocacy E-mail E-mail Marketing Best Practices (..)

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Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. population).

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Social Media Media Stats Statistics 160

Convince & Convert

JUNE 29, 2010

But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good.

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RSS Paid Search Agency Advertising Agencies PR 118

Hubspot

DECEMBER 9, 2011

According to Social Media Scientist Dan Zarrella’s latest research, tweets with self-reference get fewer retweets than those with other information. Is it for market research? Use social media data to find your key influencers, outline your media plan, and develop your messaging. Of course you do.

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Social Media Social Marketing Tips Media 28

Convince & Convert

SEPTEMBER 20, 2010

Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Social media certainly is playing a big role in B2B marketing.

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Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. Is this based on your experience or is there research to prove this?

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Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I was trying to use the research findings as a guide, but a tweetreach.com search for username and brand would work nicely indeed. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

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Convince & Convert

JUNE 2, 2010

[link] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like (..)

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Convince & Convert

APRIL 20, 2010

You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article. Thanks for the share. I myself is a blogger and have been targetting long tail key phrases sometimes.

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Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

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Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

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Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). • Competitive analysis: How does your brand stack up to the competition? •

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Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

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Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results.

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Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. Frank_Strong This is a great post Jay.

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Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

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Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

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Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. Thanks for this research. I don’t think it would have.

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Social Media Media Webinar Metrics Marketing & Strategy 142

Sprout Social

APRIL 20, 2020

We tailor our LinkedIn posts for the career-oriented persona, or the person looking to dive deeper into faculty research and industry trends. No matter which platform or platforms you choose to use, though, make sure you do your research. All that work you put in to interviewing faculty and alumni and coming up with a brand mission?

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Paid Content Social Media Brand Identity Branding 118

Convince & Convert

APRIL 14, 2010

Now I know it is for social media gurus but for me it's not. My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead).

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Social Media Media Paid Search Agency CAN-SPAM 129

Sprout Social

JANUARY 30, 2019

First things first: you need to figure out what you want out of social media at large. Either way, remember that social media planning is a marathon, not a sprint. When in doubt, keep your social media marketing strategy simple rather than muddling it with too many objectives that’ll ultimately distract you.

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 112

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. link] Dont be a social media buzz-kill « Marketing Alive Blog [.] Is a conversation a monologue, dialogue or could it even be a polylogue? I’m going to get a little education geeky and jargon filled.

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Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A driving force behind the company’s SUBSCRIBERS RULE! He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. Why is this? Why is this?

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RSS Paid Search Agency Social Media Email Marketing 129

Contently

JULY 29, 2016

Research firm and online resource Econsultancy ranked digital agencies based on their earnings for its “ Top 100 Digital Agencies ” report. “In my agency career I never encountered such a depth of vertical industry expertise and research as what we have at Deloitte,” said Schulman. ” And the winner is?

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Advertising Agencies Advertisements Advertising Paid Search Agency 60

Content Standard

MARCH 4, 2016

It’s a curious finding, given how important social media marketing has become for most companies. Lack of social media marketing savvy. The world is awash with social media marketing campaigns that achieved backlash instead of buzz. Not all CEOs avoid social media. The Tech Example. Competitive Edge.

Social Media 40

Social Media Paid Search Agency Social Marketing Marketing & Strategy 40

Convince & Convert

SEPTEMBER 8, 2010

link] Raj – SEO Australia Great research on every point! Now as Google trying to bring out a rival for facebook, I hope facebook should plan something to compete with Google! Jay Baer on the death of Myspace – and what it all means. Funny post by @kimrandall on why you hate Twitter – and [.]

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Paid Content Facebook Paid Search Agency Advertising Agencies 137

Single Grain

APRIL 14, 2022

Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape. Lemonade gives its clients the tools and services necessary to build a successful brand, including: Community and social media management. Do some research and set up meetings to learn more about each agency.

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Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. I work for a small advertising agency that has seen huge results from SEO/SEM and social media. By doing the research, you meet the needs of both the client and customer.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 9, 2010

That’s the research study I’d like to see. There are dozens – maybe even hundreds – of people that I “know&# via social media, and consider to be friends. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us?

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Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MAY 19, 2010

Content can give us value by (among other things): Making us money Saving us time Protecting us or those we love Educating us Entertaining us For example, if you are a CPA and you publish a [well researched and well written] article to your website called… 10 Tax Deductions Uncle Sam Wishes You Didn’t Know About I will grab the spoon and (..)

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Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. It was lots of fun and they got a lot of buzz. As you can imagine, the VIA party was pretty crowded!

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B2B Marketing Zone Posts

DECEMBER 1, 2010

10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. Both monitoring and engaging are key, and you must remember to do both actively. That’s a pity.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Brandpoint

SEPTEMBER 18, 2020

Keep that in mind when you start researching agencies to work with! In this case, it’s when an external website or media publisher advocates for your brand on their page, with the intent of driving awareness and promoting engagement. Learn more about what MAT releases are (and aren’t) here.

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Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. link] [link] Jon Leland Looks to be a very valuable business research tool. Are you using social media search to gather business intelligence?…[link]

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Convince & Convert

AUGUST 4, 2010

I watched too many great social media strategies get derailed by a legal team or an executive's fear of one customer saying something negative. Yet, we spent millions with research vendors seeking out customers who would do just that in private.

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