Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

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APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I was trying to use the research findings as a guide, but a tweetreach.com search for username and brand would work nicely indeed. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

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SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. population).

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FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. Is this based on your experience or is there research to prove this?

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Social Media Webinar Metrics Media Marketing & Strategy 118

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APRIL 20, 2010

[link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google? Thanks for the share. I myself is a blogger and have been targetting long tail key phrases sometimes.

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SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Social media certainly is playing a big role in B2B marketing.

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Social Media Media Webinar Metrics Marketing & Strategy 149

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JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

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JUNE 2, 2010

[link] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like (..)

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APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results.

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MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

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APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

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MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

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AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. Frank_Strong This is a great post Jay.

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SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

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SEPTEMBER 21, 2010

Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. Thanks for this research. I don’t think it would have.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

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APRIL 14, 2010

Now I know it is for social media gurus but for me it's not. My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead).

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AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. link] Dont be a social media buzz-kill « Marketing Alive Blog [.] Is a conversation a monologue, dialogue or could it even be a polylogue? I’m going to get a little education geeky and jargon filled.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

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SEPTEMBER 8, 2010

link] Raj – SEO Australia Great research on every point! Now as Google trying to bring out a rival for facebook, I hope facebook should plan something to compete with Google! Jay Baer on the death of Myspace – and what it all means. Funny post by @kimrandall on why you hate Twitter – and [.]

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

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JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A driving force behind the company’s SUBSCRIBERS RULE! He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. Why is this? Why is this?

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RSS Paid Search Agency Social Media Email Marketing 129

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FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. I work for a small advertising agency that has seen huge results from SEO/SEM and social media. By doing the research, you meet the needs of both the client and customer.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

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FEBRUARY 9, 2010

That’s the research study I’d like to see. There are dozens – maybe even hundreds – of people that I “know&# via social media, and consider to be friends. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

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MAY 19, 2010

Content can give us value by (among other things): Making us money Saving us time Protecting us or those we love Educating us Entertaining us For example, if you are a CPA and you publish a [well researched and well written] article to your website called… 10 Tax Deductions Uncle Sam Wishes You Didn’t Know About I will grab the spoon and (..)

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

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JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. It was lots of fun and they got a lot of buzz. As you can imagine, the VIA party was pretty crowded!

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Social Media Media Webinar Metrics Marketing & Strategy 129

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AUGUST 4, 2010

I watched too many great social media strategies get derailed by a legal team or an executive's fear of one customer saying something negative. Yet, we spent millions with research vendors seeking out customers who would do just that in private.

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Social Media Media Webinar Metrics Marketing & Strategy 132

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SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. link] [link] Jon Leland Looks to be a very valuable business research tool. Are you using social media search to gather business intelligence?…[link]

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Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

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AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. E-commerce | #SocialMedia Consulting – Convince [link] [link] NanceLarsenAPRFellow Interesting buzz. We’re willing accomplices in our own marketing funnel.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

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APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. link] jaybaer Perfect!

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Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. link] Evo Terra That seems to be the angle Google has taken with Buzz.

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JUNE 23, 2010

Market research is as important to most companies as the payroll department. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. What is the next generation of crowdsourcing? Yet, it seems to be a stagnant mode of gathering feedback. We know better now.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. We just did it voluntarily. And for what?

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Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. This week we are being treated to another breathtakingly ignorant “research&# report.

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