KoMarketing Associates
APRIL 28, 2015
Online Buzz. This is different from online reviews in that it’s usually general buzz about the B2B company’s products and services as a whole, instead of reviewing a specific experience as a consumer, from one individual’s perspective. Examples of great online buzz include: Press coverage of new products, launches, etc.
ClearVoice
OCTOBER 9, 2018
She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. Most of their residents commute to OKC, so we held two community focus groups, one in the small town and one in OKC. We also surveyed company leadership.
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ERDM
JULY 24, 2017
Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. Utilizing consumer opinions and feedback, the company can make educated decisions to stay aligned with consumer sentiment. Elizabeth Arden Goes Inside to Get Insights. That’s cool.
Content Standard
JANUARY 3, 2019
According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. Addressability. “They build their community about themselves.
Buzz Marketing for Technology
MAY 23, 2012
Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Both have inherent limitations. In both cases, the information rendered is faulty.
Buzz Marketing for Technology
MAY 9, 2012
Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.
Buzz Marketing for Technology
JUNE 5, 2013
On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Mobile tech and devices are crucial to this process.
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