article thumbnail

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

article thumbnail

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

Most of their residents commute to OKC, so we held two community focus groups, one in the small town and one in OKC. But taking time for the focus groups, the thing we surprise-learned was that they all shared one thing: They choose to live there because of their dedication to family. We also surveyed company leadership.

Buzz 49
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your B2B Marketing Valuing C2B?

KoMarketing Associates

Online Buzz. This is different from online reviews in that it’s usually general buzz about the B2B company’s products and services as a whole, instead of reviewing a specific experience as a consumer, from one individual’s perspective. Examples of great online buzz include: Press coverage of new products, launches, etc.

article thumbnail

CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. These learnings help your team create more effective campaigns, focus product development efforts and drive sales. Take Airbnb. airbnb the @barbie dreamhouse is back on airbnb. but this time—ken’s hosting.

article thumbnail

Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

With social, the world’s largest and most open focus group, brands can see innovation differently. TikTok for instance is buzzing with people trying Bud Light’s flannel pack. badbeveragesonly. this gotta be the wildest variety pack I’ve seen ??

article thumbnail

Let consumers tell you how they want to be contacted

Martech

Our pockets have been buzzing and beeping more [in] the years since the introduction of the iPhone.” Another method is doing focus groups with customers to obtain feedback directly from them on what works and doesn’t.” Unfortunately for marketers, this means fewer opens and more unsubscribes.”. Harrison said. Harrison added. “It

article thumbnail

3 Ways to Make Responsible Product Policy for a Diverse World

Salesforce Marketing Cloud

What you can do today: Invest in focus groups to start collecting in-depth feedback about your policy and its impact on local communities. In implementing your policy, are you creating ways for historic patterns of harm to happen again — or relying on harmful assumptions that your policy may spread?

Product 98