Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. link] ethan Hi Jay, Thank you for the review. Im Jay Baer.

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Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Of course, *I* have an app for all that. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. I'm betting the featured hot spots reciprocate the recommendation in turn. I'm betting the featured hot spots reciprocate the recommendation in turn.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. It turns advocates into volunteer marketers. Each story shared becomes new content for the blog. Awesome post!!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

NOVEMBER 10, 2010

Are you using the same tired buzz words and industry jargon? FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. If they don’t “get it,” change your messaging until they do. Do your messages sound the same?

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. The radio is a nice little bonus feature. Your points are good however. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 7, 2010

Saw Zappos featured this wkend on tv. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It Sore spot with us PR types.) Sore spot with us PR types.) It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] by @jlysne on #convinceandconvert blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 141

Social Media Paid Content Media Act-On 141

Sprout Social

FEBRUARY 10, 2022

For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Rebrands are the bread and butter of PR pros. Getting the most out of your hard work means generating some much-needed buzz and maximizing the engagement of your big announcement.

Social Media 110

Social Media Media Deliverability B2B Thought Leadership 110

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. So, I peeked at YouTube. Anyway, thanks for the post.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 23, 2010

I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. If you're running a corporate blog you want them to convert on a higher level than just returning (although that's decent to).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] You can play with the Social Technographics Ladder data right here: 5. What’s Your One Thing? What’s the soul of your brand.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Another piece of advice I’d offer you is don’t get too caught up in budget.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 2, 2010

Diesel cam- take pics in store & post direct to FB [link] maryfletcherjones I would totally use a feature like this! just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app. I think it's great! It seems really like a one hit wonder piece of news. Im Jay Baer.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Conductor

MARCH 23, 2022

Peloton’s “And Just Like That” feature and response. When the highly anticipated follow-up series to “Sex and the City” featured a Peloton bike in its first episode, it was not exactly what the company expected. These issues, whether they are PR or marketing related, can happen to anyone, and they can rarely be anticipated.

Lead Scoring 97

Lead Scoring Lead Ranking Enterprise Management Planning 97

Single Grain

SEPTEMBER 14, 2022

Metaverse FAQs. X10 Agency is a crypto and metaverse PR firm that helps businesses promote DeFi, NFTs, IEOs/ICOs, STOs, and more. They have a fully dedicated crypto PR and marketing team focused on blockchain projects. Related Content: Best Crypto PR Agency: Top 8 Choices for 2022. Top 10 Metaverse Marketing Agencies.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Convince & Convert

JUNE 15, 2010

It is a paid feature, you buy credits and can do emails one at a time selectively. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. But I believe the other two Flowtown and Rapleaf are paid for tools also.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 8, 2010

MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. By way of example, here’s a search for “Snapple&# on MySpace and Facebook. Then, of course they scaled up.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off. Im Jay Baer.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 21, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

AUGUST 4, 2010

Almost invariably, the Chevy trucks have the sticker on the back featuring Calvin peeing on the Ford logo. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. And the Ford trucks have the pee on Chevy sticker. That’s step 1.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate. The opportunity is all around and we are not even looking at times. Im Jay Baer.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

MARCH 16, 2010

New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

LeadSquared

APRIL 14, 2016

Test feature vs benefit-centric subject lines, and test short vs long subject lines. That would create some buzz, and get you visibility before the launch itself. If something is PR-worthy, try to reach out to news publications. What is the significance of domain related buzz words while preparing the content?

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52