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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time.

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10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Many times, Pay Per Click (PPC) leads are of higher quality because the potential client is often searching for a specific solution. In addition, PPC is completely trackable and typically less expensive than traditional print advertising. 9) E-newsletter. As the name implies you only pay when someone clicks on your link.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. Good leads.

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the PPC funnel — a powerful framework that guides potential customers from their first click on an ad to the final stage of making a purchase.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.