Navigate the Channel

AUGUST 15, 2017

Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Your Customers are Digitally Present. Your Digital Marketing Strategy is Scalable. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

NuSpark Consulting

DECEMBER 5, 2011

Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. B- Buyer Personas. Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Don’t take conversion strategy lightly.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Inbox Insight

APRIL 6, 2023

While ABM may seem like a buzzword, the concept of prioritizing high-value accounts is not a new one for successful sales teams. However, what has changed in recent years is the expanded role of marketing in complementing and enhancing the account-focused sales approach. How to choose the right account-based strategy?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Planning 52

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. But here's a little secret: you don't need to create all this content from scratch.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. Allow your content to be shared. Allow your audience to follow you. Live tweet during webinars.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Hinge Marketing

DECEMBER 31, 2015

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. However the professional services marketplace is continuously changing. Every year, more and more companies are finding and vetting potential service firms online. Establish a blog to share timely, relevant content.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Terminus

MAY 8, 2020

This spans across all marketing, customer success, and sales teams, as you look to better integrate and align all revenue-related areas. Not only for bringing in net new business, but also keeping customers happy and spending more for additional products or services. What would a 30-60% lift mean for your sales and marketing team?

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MAY 28, 2012

Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. That means the vast majority of the new contacts you generate each month are nowhere near ready to buy.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

KoMarketing Associates

MAY 8, 2018

Calls-to-action (CTAs) are an integral part of content marketing – and have been ever since marketers started using content to drive conversion, engagement, and sales. But, just as with any required part of content, CTAs can get a little stale. Exclusive Content. Simply writing “contact us today to learn more!”

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40