Industrial Marketing Today

JUNE 15, 2010

We built HTML templates that protect the integrity and the functionality of the site from accidental changes while the client has complete freedom to add new site content, edit images and add new articles and white papers using a simple content management system (CMS). This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. This white paper aims to change that perception of them. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 3, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers The 6 essential rules of a website redesign – Ignore them at your peril Should You Set Your Content Free? This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Leave a Comment Previous post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake Next post: The 6 essential rules of a website redesign – Ignore them at your peril FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 3, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment. This white paper aims to change that perception of them. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Are You Creating Irresistible Offers with Your Email Marketing? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 30, 2010

See my post Rule of 5 for B2B content development. Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

However, this is the exception and not the rule and is typically used in product specification or data sheets. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Next post: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

OCTOBER 13, 2010

Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. However, is gated content still an effective lead generation tactic in the current environment of social media, RSS feeds, Slideshare and Docstoc?

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Savanta

JANUARY 13, 2012

Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle. The temptation now is to leap in and publish a paper detailing ‘our view on…’. Share your golden rules or examples of great thought leadership below. . . The seven R’s of thought leadership.

Thought Leadership 120

Thought Leadership B2B Thought Leadership RSS Buying Cycle 120

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Please share with your friends and followers: Related posts that may interest you: The 6 essential rules of a website redesign – Ignore them at your peril Are You Creating Irresistible Offers with Your Email Marketing?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Manufacturers and industrial companies have now realized that the vast majority of their target audience is online during a major portion of the buying cycle.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60