Buying Cycle Demand Generation Agencies Privacy Policies Research 
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. The steps are: 1.
Industrial Marketing Today
MAY 26, 2010
But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
The Mx Group
AUGUST 16, 2017
Demand Gen and Lead Management. If you have a persona document that says things like, “We really care about reliability,” or “Service is really important to us,” chances are you might have a persona that’s not well-executed or useful. Try going back to the research to see if it can be retooled. Privacy Policy.
Industrial Marketing Today
OCTOBER 2, 2010
According to SirrusDecisions research, the B2B buyer receives 20.3 Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. email campaigns per week, up from 15.4 per week in 2006.
Industrial Marketing Today
JULY 23, 2010
Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. However, they do have a strong influence.
Industrial Marketing Today
MAY 3, 2010
Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Privacy Policy | Site designed by AMAInteractive a div.
Expert insights. Personalized for you.
60 
Let's personalize your content