Remove Buyer Personas Remove Curation Remove Presentation Remove Storytelling
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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. And, when we had a few unanswered questions, we curated responses from expert sources. Instead, you should be focused on the most original presentation of your ideas possible. We are here to help.

FAQ 94
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Presenters of Inbound Conference. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Storytelling through content marketing, blogs, social media & more. Cambridege, MA – [link]. Cambridge, MA – [link]. San Francisco, CA · [link]. Taco connoisseur.

Twitter 100
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The Organic Inbound Marketing Playbook for B2B

OutboundView

Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. These personas clearly establish who the targets are for your team. What is thought leadership you ask?

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The Critical Role of Content Marketing in Tech and SaaS Industries

ClearVoice

Each group can then be a template for a different buyer persona that helps you hone in on whom you’re targeting. Their personalized product curation is borderline unparalleled. And nearly 56% of those are likely to turn into repeat buyers. Solution: Present complex concepts in a way that’s easy to understand.

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Building Brand Into Every Step of the Content Development Process

Scoop.it

If creating a community around your brand is more your goal, your brand’s personality and buyer personas are essential. In this next stage of the content development process, you need to find the best way to present those ideas. If your brand is a storyteller, visual video content might suit it better.

Process 77
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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

According to Hulu , Generation Stream is a group of people who are “young, affluent, driven, always connected, content curators, and early adopters. Leverage the power of storytelling that is unique to your brand. Forget Powerpoint presentations and don't use rough animations or still imagery. Hulu Advertising Strategy.