Tony Zambito

OCTOBER 12, 2020

For buyers, they will have expectations of not being forced to choose a platform or channel because one experience is better than the other. Hear the voice of this interviewee from a recent buyer insight and buyer persona research effort: “ I stopped ordering online and went back to just calling in an order.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

MAY 31, 2017

People/Team Insights – recently, I came across articles regarding defining buyer personas for ABM. Yes, this basic intelligence is always important but should not be confused with deep buyer insights. Other markets, be they B2B or B2B, are facing similar upside down transformation.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation. Improving personalization through the refinement of buyer personas and customer journeys.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Tony Zambito

MAY 23, 2017

That is – buyer decisions. The hyper speed by which change is occurring in buyer behaviors, digital transformation, and in marketing, in general, may feel like a hurricane. The buyer decision. Many buyer choices and decisions involve underlying and often hidden goals and motivations.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

SEPTEMBER 19, 2016

Even more compelling is the greater influence of mobile and digital social platforms on reducing attention span and creating filtering behaviors in purchases. The digital transformation is causing many CMOs today to reevaluate exactly what content marketing may mean to their overall marketing strategy.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

FEBRUARY 28, 2018

That is – buyer decisions. The hyper-speed by which change is occurring in buyer behaviors, digital transformation, and in marketing, in general, may feel like a hurricane. The buyer decision. Many buyer choices and decisions involve underlying and often hidden goals and motivations.

B2B Marketing 113

B2B Marketing Planning Buyer Personas B2B 113

Tony Zambito

OCTOBER 23, 2016

As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services. Digital transformation is impacting several areas of market behaviors that are no longer separated by clean lines.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

NOVEMBER 2, 2016

Today’s companies, in consumer or business-to-business markets, are faced with varying degrees of vulnerabilities to innovative digital transformation. Facing new threats from competitors, dynamically shifting market behaviors, and behaviors of customers being reshaped by digitization.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    “The transformation of marketing organizations, practices and functions is well underway. .  In parallel to the digital marketing makeover is the digital buyer persona makeover. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Tony Zambito

NOVEMBER 22, 2015

Many organizations are undergoing digital transformations in order to improve customer interactions, engagement, and understanding. Utilizing the first critical element of research and insights for persona creation, personas can help guide the organization towards a common shared focus on helping customers to achieve their goals.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

OCTOBER 27, 2018

For buyers, they will have expectations of not being forced to choose a platform or channel because one experience is better than the other. Hear the voice of this interviewee from a recent buyer insight and buyer persona research effort: “ I stopped ordering online and went back to just calling in an order.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Marketing Insider Group

NOVEMBER 15, 2022

While the CMO is still the “coach”, their playbook and plans need to align and converge across multiple focus areas and achieve both synergy and alignment. And despite the significant acceleration of digital transformation during the pandemic, there’s significant work to do. Classic “orchestration as an art form”.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Varicent

APRIL 19, 2018

For example, they are optimizing their digital footprints and prospecting teams of SDRs, working to make them productive. With mid-market companies, many haven’t gone through a full digital transformation. She's a topnotch CMO, and she is a writer with Forbes and CMO.com. She's taken buyer personas to the next level.

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

6sense

JULY 17, 2017

The whole world is going digital – and companies everywhere must adapt to compete. And this digital transformation is happening fast. In a recent CMO article , Dell EMC SVP of Marketing Gaurav Chand describes the results of the partnership as “incredible.”. No industry is immune.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online.

Digital Transformation 104

Digital Transformation Work Management Marketing Automation Services Marketing Management 104