Tony Zambito

SEPTEMBER 22, 2010

Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.  Buyer Personas.

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Consider just a few studies.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Tony Zambito

SEPTEMBER 8, 2010

Cohesion : In conversations with several B2B CEO’s, a recent issue is that while there have been new approaches related to areas such as demand generation, content marketing, and social media, there is a lack of cohesion in these efforts that contributes to the overall buyer experience.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Email Marketing is Here to Stay: . Cutting Down The Clutter: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Tony Zambito

NOVEMBER 1, 2010

.  B2B buyers today desire the totality of end-to-end experience in addition to products and services that help them to meet goals and solve challenges.   In the Buyer Experience Innovation framework, the design of buyer experiences is one of its most important elements. 

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

SEPTEMBER 20, 2010

Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.  Buyer Personas.

Top of Funnel 100

Top of Funnel Buyer Personas Buyer's Journey Digital Marketing Funnels 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.     2.     2.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Tony Zambito

NOVEMBER 8, 2010

Demand is still very much part of the business vocabulary today.    Especially in the vernacular of B2B marketing whereby we see many topics related to Creating Demand, Demand Generation , Increasing Demand, and etc.    There is a given assumption that has to be underscored. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

NuSpark Consulting

DECEMBER 5, 2011

B- Buyer Personas. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. D- Demand Generation. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. B2B buyers are more sophisticated than ever. Other tactics are still relevant and effective.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Tony Zambito

JANUARY 2, 2011

One of the clearest mandates being heard from B2B buyers today is the desire for buying experiences that offer more than just a product or service sale.  Create informing buyer personas that teams can respond to. Map the buyer’s journey and the buying process. Step 3: Buyer Journey Mapping. . 

Buyer Personas 100

Buyer Personas B2B Buyer's Journey B2B Sales 100

Tony Zambito

JUNE 26, 2011

  Certain tactical initiatives related to social networking , content strategy, demand generation, and more continue to have a very provincial nature to them and the debate related to proverbial “who owns this” continues to be avoided.    That view may not be a truism anymore in the social business world. 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Madison Logic

DECEMBER 14, 2023

One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content. Use generative AI to write blog articles, social media posts, and email campaigns. Another challenge is the learning curve with any new platform. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

NuSpark Consulting

NOVEMBER 10, 2013

This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Leads don’t happen overnight, especially if your marketing budget is moderate.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

SnapApp

JUNE 5, 2018

Sales have all the content needed to close qualified prospects who are deep in the consideration phase of the sales cycle. 61% of B2B marketers find generating high-quality leads as their biggest challenge. B2B Technology Marketing Community). Closed : People who have paid for your product or service.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Markempa

DECEMBER 8, 2018

Lead nurturing can be executed without expensive marketing automation tools; there are plenty of simple, low-cost platforms to start off with. Will I need to demonstrate my product or service? Which tools require direct sales involvement? Never rely on email alone. What messaging do I want to communicate?

Lead Nurturing 57

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 57

B2B Marketing Zone Posts

OCTOBER 5, 2010

What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. . - as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. Cool Web Tools.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Tony Zambito

MARCH 4, 2012

show that many B2B leaders believe these tactical efforts such as content marketing and marketing automation may only be effective about a quarter of the time. It does represent a big gap and it begs for a rephrasing of the challenge – this a big disconnect with B2B buyers.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

LEADership

AUGUST 20, 2013

In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40