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What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How else can revenue teams use data to make sure sales teams get the right content to the right buyers?

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Boost Your ROI with B2B Intent Data

Binary Demand

But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies.

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Focus Your Account Based Selling with Intent Data

Outreach

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. Focus Sales Activity on Buyers Who Want to Hear from You Now. Focus Sales Activity on Buyers Who Want to Hear from You Now. Why is that?

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Boost Your ROI with B2B Intent Data

Binary Demand

But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies.

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7 Top Email Finder Tools for Near-Perfect Prospecting

Lusha

Sure, having the skills to nurture leads once you get them in the door is essential for any good SDR. After all, the less time you spend validating data, the more time you can spend moving qualified leads through your pipeline. But you can also glean other benefits, including: Better marketing qualified leads (MQLs).

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How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel

SnapApp

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. But for some reason, they’re still on the fence.