Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Not processing customer data properly may adversely impact transparency & would inspire enough trust in customers to make a buying decision. This may adversely affect branding.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

OCTOBER 31, 2019

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. Buying is an emotional decision & reviews & referrals help attract, engage, and convert as well as retain the customers.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JULY 12, 2019

B2B buying has always been a tricky proposition. At a Gartner Digital Marketing Conference, it was disclosed that unlike a common misconception, B2B buyers utilize the digital resources throughout their individual buying cycles & not just during the discovery & exploitation stages, as was believed earlier.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

JULY 16, 2019

As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. The digital footprints of the prospects can be used to manifest their buying behaviors & their intentions to make a prospective purchaser. In fact, 96% of the top decision-makers in IT watch videos before making a buying decision.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers. People love hearing from people before developing a perpetual brand resonance.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45