The Trick to Increased Revenue: Better Sales Lead Qualification Criteria
SnapApp
JANUARY 22, 2019
You aren’t buying ads for general audiences anymore, right? You’re using retargeting and lookalike audiences to show ads to the people most likely to buy. When somebody downloads gated content, can we really say it proves they want to buy our products? So wherever we can focus our efforts on the highest-return tasks, we should.
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