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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. The best CRM products include HubSpot, Salesforce, and Zoho.

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How to Understand Your Prospects Better With AI [Expert Insights]

Hubspot

At first glance, AI may seem out of place here. Here, I spoke with top sales leaders to learn how to AI to better understand your prospects, lead more effective conversations, and drive more results. How AI Can Help You Better Understand Your Prospects 1. How AI Can Help You Better Understand Your Prospects 1.

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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

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Revenue Radar™: An Introduction to AI Targeting

Leadspace

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Leadspace’s Revenue Radar TM : The 4 Buying Signals that matter. Fit / Propensity A Leadspace AI-Model built from your historical conversion data set (opportunities).

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?