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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Get Engineers Can Sell white paper now.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. White papers: Without a question, this continues to be the most effective content to build your in-house list.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. You need to rethink your business model first and fast. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

Yep, I get a pencil or a pen, a piece of paper, or even markers and a whiteboard. I’ve taken this up with a business motive in mind, rest assured!) Comments RSS. Next: Three tools for seizing control of your business and personal life. Entries RSS. Comments RSS. Entries (RSS). Then I draw! (I’ve

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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