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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His post covers everything from Facebook ads to internet marketing. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Mari Smith Mari Smith is known as “the Queen of Facebook.” Even Facebook asks for her help.”

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Making Sure Your Content Distribution Strategy Connects at the Right Time and Place

Content Standard

Consistency: The best strategy is one that you can maintain without sudden spikes or drop-off. One of the leading causes of email unsubscribes is overly frequent mail, typically preceded by declining open rates. Open rate is the most obvious, as this indicates whether your email is being seen at all. Consistent Mailing.

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Marketing, Death and Taxes

Marketing Insider Group

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I can only watch TV shows on my DVR. As a consumer, I’m fed up.

Planning 100
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Confessions Of A B2B Marketer

Marketing Insider Group

How hard can it be? Lists became “tired&# as response rates drops. Opt-outs increased and our brand image suffered — all because we were spamming our customers. And we often lack the guidance we can achieve from a proper strategy and planning process. So what happened in B2B Marketing? It used to be so easy.

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10 Email Marketing Platforms To Grow Your Business

SendX

However, there are hundreds of platforms you can choose from and that can be overwhelming. Automation, Spam Testing. Ensure that they are following all the protocols that are required to make your emails land in the inbox and not the spam folder. You can customise them to convey your brand’s message. 25 per month.

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Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit

Litmus

All our efforts are wasted when messages go to spam folders. An email deliverability audit is an effective technical method to increase the open rate. However, expert help can also come in handy for smaller teams to get insights into their email sending processes. Can be quicker. Can be cheaper. Can take longer.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. It's crucial to craft your list of keywords carefully so you can optimize for search and ultimately rank higher in search results. So if you're not nurturing them, you are simply burning money.