Budget Management Buyer's Journey Practices Relevance 
6sense
DECEMBER 16, 2021
Display a collection of content that’s highly relevant for a particular stage in the buyer’s journey. Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). Improving conversion rates and lead quality.
The ABM Agency
APRIL 10, 2023
This comprehensive guide will delve into the intricacies of account-based marketing, exploring its benefits and challenges while providing actionable insights on how to effectively implement an ABM strategy. These may include C-suite executives (CEO/CTO/CFO), directors, managers, or other relevant stakeholders.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce Marketing Cloud
OCTOBER 22, 2021
Smart sales operations leaders help their company figure out why they’re successful and synthesize those best practices across the team, making results predictable. I’ve seen brilliant heads of sales and marketing who aren’t able to make data-driven decisions because they don’t have visibility into the funnel.
Strategic-IC
MARCH 24, 2020
Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances. I’ve been giving a lot of thought as to what the next few weeks and months look like for Marketing and Sales teams and how the B2B buyer journey is being both temporarily and potentially permanently disrupted.
Inbox Insight
SEPTEMBER 18, 2018
In fact 80% say ABM outstrips alternative marketing initiatives. But it’s not just the strategic focus that makes ABM advantageous, it’s the impact it has on unifying the entire buyer journey whilst also bringing together your sales and marketing divisions into one combined effort. What do we mean by Account?
The Lead Agency
APRIL 14, 2024
Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. Your prospects just want what is relevant, interesting and engaging to them.
The ROI Guy
SEPTEMBER 7, 2011
Although an average of 26% of marketing is spent on content marketing, our research indicates a decided crisis in confidence, with 60% of marketers believing their current content marketing efforts are ineffective," according to Joe Pulizzi , Founder of Junta42 and the Content Marketing Institute.
Expert insights. Personalized for you.
62 
Let's personalize your content