Good Reads for B2B Marketing - Staple Yourself to a Lead
ViewPoint
APRIL 26, 2013
Staple Yourself to a Lead. This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales. Via BtoB Magazine. B2Bs Struggling with Online Marketing Mix; Sales Cycle Gets Longer.
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