Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Paul Gillin

OCTOBER 5, 2011

Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior. HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

B2B Marketing Zone Posts

JULY 9, 2009

Three steps for B2B marketers to build a personal social media presence - Chris Koch , June 26, 2009. Content Marketing Today , June 26, 2009. BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference - Modern B2B Marketing , June 24, 2009. June 4, 2009. Hot Topics. Twitter (35).

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Industrial Marketing Today

JANUARY 14, 2011

Build a larger base of loyal customers and spread the word via social media channels. The best way that I can think of bridging that gap is by using a real-life example of a manufacturer that is using content to boost its marketing ROI. For more, visit Indium’s blogs and their YouTube channel.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Inbound vs. Outbound Marketing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Anything Goes Marketing

MAY 17, 2009

sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns. lazgonzalez # sds09 cahidalgo : # sds09 -common definition of a lead expands beyond direct sales and marketing and must also extend to the channel. Do partners really want you to? chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Ambal's Amusings

AUGUST 27, 2009

In addition to consulting, Mac conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report, a newsletter with more than 15,000 subscribers, and Sales Lead Insights , his B2B marketing blog. ” Mac McIntosh's Tip. Maria Pergolino's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. Inbound Marketing (54). recommend you check it out. Hot Topics. May 18, 2010.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. consider it an Owners Manual for B2B marketing today. Inbound Marketing (53).

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

JUNE 12, 2013

I understand (even as an inbound marketer ) how tempting it can be to take the easy way out. So I turned to some of the best email marketing experts I know to get insight into the tips and tricks they''re using to make email marketing awesome and as pain-free as possible. Laurie Cutts , Director of Marketing, N anigans.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. This week alone, there have been 3 popular media articles on this issue.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

NOVEMBER 28, 2011

Study: 93% of B2B Marketers Use Social Media Marketing by Social Media B2B The always insightful Adam Holden-Bache reports that according to research from BtoB Magazine , “B2B marketers overwhelmingly favor ‘the big 3′ social media channels, with LinkedIn being the most-used channel (72%).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100