Paul Gillin

JUNE 9, 2011

You’re better off investing in professional communicators and teaching them what they need to know about your business. You do not want to pay a freelancer to learn your business on the job. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. My advice: don’t bother.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: BtoB Magazine ) Tweet This Stat!

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B2B Marketing Zone Posts

JUNE 9, 2010

11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010 Everyone learns differently. Customer Analytics.

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Hubspot

NOVEMBER 14, 2011

“Companies rarely have enough of the right content to make marketing automation work,” Jeff Ernst, a principal analyst with Forrester Research , recently told BtoB, the magazine for marketing strategists. Connect with HubSpot : ” Image credit: amazon.com.

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Hubspot

JUNE 12, 2013

In fact, data from HubSpot Social Media Scientist Dan Zarrella shows that marketers who segmented their email database into 2-6 lists saw an 8.3% Ellie Mirman , Head of Marketing, Mid-Sized Business, HubSpot. Sarah Goliger , Inbound Marketing Manager , HubSpot. Jessica Meher-Quirk , Head of Enterprise Marketing, HubSpot.

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Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Similarly, the Harvard Business Review wrote in Why Sales and Marketing Are at Odds — or Even War : The ongoing conflict between sales and marketing is the “elephant&# in the room at many companies. Are you open for business? Websites are store fronts.

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Webbiquity

AUGUST 18, 2012

.)–yet only 25% of companies offer social business training to their employees. BtoB Magazine ). 70% of local businesses use Facebook.The U.S. Business Insider ). BtoB Magazine ). BtoB Magazine ). Marketingeasy ). Marketing Charts ). ” ( MediaPost ). Jeff Bullas ).

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B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. marketers and business owners. Business Blogging – Do You Have What It Takes?

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Social Media Inbound Marketing Enterprise Management Social Marketing 40

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.

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Paid Content Social Media Statistics Paid Search Agency 100