Marketing Insider Group

JUNE 22, 2010

According to the report, mobile internet growth is significantly faster than the internet desktop growth of the late 90s compared to the growth rates of both AOL and Netscape. In this post, I will summarize the 10 main reasons why Mobile is one of the biggest technology trends ever seen and why you need to pay attention. Mobile growth is hot.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

NOVEMBER 30, 2010

Commerce: Mary talks about how the rate of product improvement is unprecedented. There is still tremendous upside in the move to online as the percentage of time spent on the Internet still far outpaces the percent of ad spend. Mary thinks mobile usage will help fill this gap.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Lists became “tired&# as response rates drops. Opt-outs increased and our brand image suffered — all because we were spamming our customers. But unfortunately too much of our marketing is done based on gut feel. Cross-sell.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

PathFactory

JANUARY 3, 2019

We used ON24’s webinar platform to host the debate in a branded instance with a live Twitter feed and chat. By positioning GDPR in a fun email, we didn’t just ask for our database to opt-in to our future marketing – the unique campaign gave them a reason want to opt in. All formidable forces with a lot of insight to contribute.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Marketing Insider Group

NOVEMBER 4, 2010

5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5%

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 19, 2010

Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Best, Michael Trackbacks & Pingbacks The Magnificent 7: This week’s remarkable blog posts « Brand Alpha Click here to cancel reply. Share your thoughts, post a comment.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. The usual end result is a list of reasons in the “For” column that is much longer than the list of reasons in the “Against” column. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2010

Most good demand gen executives will agree that it’s all about marketing mix. This translates to a dismal right party connect rate of 1 to 1.5%. While you can’t alter connect rates – you have complete control of both, the activity levels and the right party connects. There is a place for both services.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Terminus

MAY 23, 2019

Here’s the problem – you know there are dozens of touch points between your marketing campaigns and every buying center that ultimately closes business with your company. Optimizing for forms that get a 3% higher fill rate on a webinar page doesn’t build trust. Sometimes hundreds. Start fixing it by measuring the right things.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Marketing Insider Group

AUGUST 12, 2010

Studies suggest that this method, once employed leads to the sustainable marketing success that companies are striving for. But with marketing automation adoption rates at 5-10% in mid-to-large companies, and less than 1% in smaller companies, not many companies are actually implementing. Those that are have a big head start.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Many of us are guilty of falling into the trap of activity-based reporting: I ran 10 campaigns last year, I sponsored 3 industry events, etc. We are so focused on tactical execution that we lose focus on the results.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

FEBRUARY 1, 2012

They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal. If so, why do you like to manage it, and how do you prevent burn-out? Make sure your candidate conceptualizes the entire marketing mix and the role that paid search plays as a component to the overall strategy.

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Which channel is more efficient for you?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

JULY 27, 2010

In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Trackbacks & Pingbacks This week’s remarkable blog posts « Brand Alpha Click here to cancel reply. Now testing all these factors against your own objectives is very important.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? So what do they mean by “Innovation Insanity&# , here is their definition: INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. Augmented Reality For B2B Marketing in 2011?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? So what do they mean by “Innovation Insanity&# , here is their definition: INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

OutboundView

SEPTEMBER 20, 2018

Personalization at scale increases your response rate. There are a lot of ways you can build your own brand and shape thought leadership. Paid Advertising is a fantastic tool to find prospects who are searching for your products and services, engaged with your brand in some way, or fit your buyer personas. Set up Socials.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145