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B2B Public Relations: 7 tactics to pull more leads into the funnel

markempa

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia.

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3 Ways to Use Google to Be Better at PR

Convince & Convert

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Simply doing a Google search for “ submit press release ” or “ submit news ” can bring up an amazing number of opportunities. If you don’t, Google will bring up results for each word in the phrase, instead of ones exactly matching the phrase.

PR 149
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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Can public relations help make it go mainstream ? With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Is it time to stop measuring engagement ?

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License. United States License.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Social Media Press Releases and Blogger Outreach.

PR 100
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Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

ClearVoice

I’m not looking for influencers or bloggers. When Google+ wanted to launch in Chicago, they came to me. Gain an expertise, deep knowledge of your topic, so you don’t just say, “this is a trend right now.” Be the person who knows the backstory behind the trend, and have experts you can call to get their take on it.