Convince & Convert

SEPTEMBER 22, 2010

Thank you for breaking this issue down and putting it into clear terms. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. And, you need to start unifying your content strategy across all channels.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. So, in terms of things like time/ contact , money/ contact , and "times used" (how many times we can put one piece of information out to the market), blogging and related social media is, by far, the most efficient activity.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 3, 2010

.&# (as if they were thinking about pinning it on Halliburton, or global warming, or that evil Chucky doll, but shelved that plan) They’ve apparently set aside $500 million to “watch over the long-term impact&# – which is both a curious and vague turn of phrase, and a dollar amount that’s hard to quantify. Not enough?

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 12, 2010

>> Would You Try It With a Fox [link] [link] jeff_molander They're saying no because “social media&# itself is a juvenile term being used to describe what is, thus far, a novelty in every sense. A cute analogy but some very good points here. >> Social media has never been driven by function and purpose. Im Jay Baer.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 11, 2010

A few things that will keep the app stores humming along for awhile: *The lack of high speed mobile access is a key impediment to the transition and I don’t see that changing in the near-term for the vast majority of users. This will change over time, but still represents a near-term hurdle. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Man: …… your awesome. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 6, 2010

Highlight the company’s long-term commitment and that of its supporters and partners. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

FEBRUARY 24, 2010

What can your employees do in terms of being “ accidental marketers &# for the brand? link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. Who’s listening? Who do they tell if an opportunity occurs? How much can you say?

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Strategic social media integrators are scarce, and agencies that want to succeed long-term in the provision of social media services need to get into that camp FAST. Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 7, 2010

While Hsieh cautions that Zappos’ core values are not a playbook that can be copied by other companies (because they both shape and reflect the unique culture), you can’t help but wonder why more companies don’t try to adopt his concepts of building long-term value through the short-term smashing of middling customer expectations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. The hosts on infomercials are playing to lonely sleepless people, and while you know the products are most likely cheap or sketchy, there's an allure there.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 11, 2010

I'm connected with quite a few Indiana bloggers and they are all terrific. And, unlike the aloofness that AZ bloggers kind of are, in Indiana they seem to be much more cohesive and supportive and so maybe you'll be able to share how to do that so your AZ bloggy brethren can do that as well. link] jaybaer Thanks so much.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." Todd Defren, PR-Squared (Learn More on About.me ). ".paying Todd Defren, PR-Squared (Learn More on About.me ). ".use Todd Defren, PR-Squared (Learn More on About.me ). ".their

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. No way to win this without long-term, thoughtful diligence – which is your forte. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

AUGUST 9, 2016

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. ” — PR Daily (PR Tools). Showcase reviews: Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Convince & Convert

JUNE 2, 2010

It's hip, but not very long-term. It's hip, but not very long-term. Perhaps if Facebook's new privacy terms allow you to have complete filter control, more stores will adopt this approach? just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 6, 2010

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Could very well be that a competitor is doing quite well by indexing on a certain term that you are not and if you only look at your keywords associations, you might miss their big keyword. Im Jay Baer.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. There will never be a pitch as bad as bagel necklaces. Im Jay Baer.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 28, 2010

However, I think you used the term 'Canadian Excellence' in the post. Myree Social media + #CRM = so happy together. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Talk amongst yourselves.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

APRIL 10, 2017

Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. ” — PR Daily. Showcase reviews: PR Daily. 39: The Eight Best Social CRM Tools. #40: Reputation Management Tools. 1) Reputation.com. Google Review Count: 312.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. Integration with CRM tools and other digital marketing tools ensures a cohesive approach to lead management.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Convince & Convert

APRIL 14, 2010

Comcast is definitely on the ball in terms of social listening and response. link] Mike McCready Reading your post made me realize how much the term 'social media marketing' really is inappropriate. Thanks for the comment. link] jaybaer I will definitely check it out. Sounds like a great case study. Thanks for the comment.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. In order to get in front of potential customers, it is vital to incorporate the terms that they are searching for to find your business. It means that those are terms that Azure is using, but AWS is not.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). I’m not counting search terms like “Facebook&# because it’s unlikely Convince & Convert will ever have enough juice to rank for such a broad term.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). PR and media tools. HubSpot’s suite of corporate communications tools includes a robust CRM, email marketing platform and CMS rolled into one. Review sites like G2 can highlight which apps have long-term users and the most satisfied customers.

Budget Programs 89

Budget Programs Enterprise Management Tools Work Management 89

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. The breakdown: “We prefer to take the extra step when measuring ‘influence’ and look at the value of referral links in terms of page authority. Marketing/Communications/PR. CRM Systems. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 2, 2012

Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. ” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

WebMarketCentral

JUNE 28, 2006

I've used this blog to introduce you to some of those people, such as Albert Maruggi , PR guru and head of marketing agency Provident Partners , who writes one of the best podcasting blogs on the planet. There are also a number of other great bloggers I've had the opportunity to interact with and learn from.

einsof 20

einsof Rules Advertising Agencies RSS 20

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. Integration with CRM tools and other digital marketing tools ensures a cohesive approach to lead management.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

WebMarketCentral

DECEMBER 8, 2008

Critics of these services refer to them as "spyware," though that term isn't really fair. it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Pricing starts at about $300 per month. Based in the U.K.,

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Convince & Convert

SEPTEMBER 21, 2010

The “topic analysis&# part refers to being able to mine the data for secondary terms. The “topic analysis&# part refers to being able to mine the data for secondary terms. It is very economical for a smaller PR agency or large (from $9.99 I have to say that I am impressed so far.

Social Media 157

Social Media Media Paid Content Work Management 157