Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 15, 2010

I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. (For You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

JUNE 30, 2009

It also delivers our customers a sophisticated source of support. My real challenge was getting my staff to warm to the concept of being a blogger. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

FEBRUARY 11, 2010

If you look back, Apple actually supported the idea of browser-based apps before the App Store came into existence. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 2, 2010

I’ve worked with this team before on the Social Media Success Summit earlier this year. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It will change the way you think about Facebook for business.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MAY 25, 2010

This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Sandi McCann Jay — this is great. link] Abbie S.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. Why do Cleveland teams get involved in ridic. games, btw?

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. I found myself facing a room full of blank stares. Companies must also uphold privacy laws.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. link] ethan Hi Josh, Great feedback will share with the team.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 24, 2010

You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. Who do they tell if an opportunity occurs? How much can you say?

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. But, thanks to the support of many amazing Convince & Convert clients, readers and supporters, I’m not really tied down to any particular location. If you want to support an IU sport, I would choose men's soccer! No idea what a Hoosier is.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MARCH 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. link] (via @jaybaer) SWIX FB Fanpage support coming soon [link] arikhanson Interesting… RT @jaybaer: Yea!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Thanks for the support. Wouldn't you agree?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides. Im Jay Baer.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. Müller Coworking: Organize Social Media Responsibilities in Your Team [link] via @jaybaer [link] Jmes I was sent here through another site. I am glad that they sent me. I enjoyed reading it.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

JUNE 7, 2010

Whether or not the employee guesses the correct identification, the bio of the team member is shown, building familiarity in the ranks. He was very passionate about happiness and creating a culture to support the vision. I talk about similar core values but he was the first one to embrace the values to the extreme commitment level.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I couldn’t believe it, given how many video assets a professional sports team has.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Testimonials are a huge part of the infomercial world, as they are for effective social media. Get them to tell your story, and you really have something viable.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Optinmonster

JANUARY 14, 2024

The plugin supports advanced features like schema markup, breadcrumb navigation, and the ability to edit.htaccess and robots.txt files directly. Marketo’s lead scoring system allows marketers to prioritize leads based on engagement and fit, ensuring that sales teams focus on the most qualified prospects.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. He supports my ideas and often tosses out new ones to give me another perspective and help me grow. He supports my ideas and often tosses out new ones to give me another perspective and help me grow. Their support, open ears, and ability to lead by example.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Webbiquity

AUGUST 9, 2016

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” — PR Daily (PR Tools). 5) Onalytica. 10) Inkybee.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Convince & Convert

APRIL 15, 2010

Your feedback, comments, and support are what keep me doing this. Second, huge thanks to Joe and his team for the honor. Economies developed to support the individual, not the other way around. Economies developed to support the individual, not the other way around. The very blog that you’re reading came out #1.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? At present we're seeing people dabble without a strong PR / Communications strategy behind them. The biggest obstacle is corporate culture.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. nuff said. nuff said. nuff said.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Optinmonster

JANUARY 14, 2024

The plugin supports advanced features like schema markup, breadcrumb navigation, and the ability to edit.htaccess and robots.txt files directly. Marketo’s lead scoring system allows marketers to prioritize leads based on engagement and fit, ensuring that sales teams focus on the most qualified prospects.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Myree Social media + #CRM = so happy together. Have them document EVERY question they receive. When you find a pattern, create content to address it.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Revenue is the most needed one now, hence my addressing it here. Revenue is the most needed one now, hence my addressing it here.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JUNE 11, 2010

Sincere thanks to each and every one of you for your support of me and Convince & Convert. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Please Help Me Support Make-A-Wish Foundation Would You Try It With a Fox? One last thing.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Hubspot

JUNE 25, 2012

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. Blogger Problems. And hey, if you haven't been there yet.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

Convince & Convert

SEPTEMBER 21, 2010

My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. Thanks for the thoughts and processes. Im Jay Baer.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

AUGUST 2, 2012

Please Support Our Sponsors. basketball team? There are quite a few Tarheels on the Olympic teams, though. I know there are a couple women on the field hockey team. There are probably several women on the soccer team. There are probably several women on the soccer team. Listen Now. The RSS feed is: [link].

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • We have keyword searches that trigger email notifications to selected people on the social media teams or within the organization who need to be aware of what is happening in connected channels. Third – how will you be handling the monitoring? •

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130