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Measuring Success in Sales Operations

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. Putting out reactive fires, supporting reps, managing territories, reporting, building new functionality and processes in the CRM, and much more. JIRA is my favorite but other software such as Service Cloud works well too.

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Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool

Webbiquity

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

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Why Agencies Should Be Reporting Revenue

ActiveDEMAND

Most reports are full of stats and numbers and pretty graphs that look nice but don’t convey why they are important to the client. Stop Talking Stats, Start Talking Revenue. Are your agency clients thinking, “I see you did a lot of things for us, and these stats look good but does all this make me money?”

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

Only 29% of B2C content marketers use marketing automation to assist with the management of their content marketing efforts, compared with 54% of B2B content marketers. And 53% of B2B marketers reported using “Workflow/Project Management/ Editorial Calendaring” software, versus only 45% of B2C marketers. Not so much.

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Importance of Marketing Automation Software for Businesses

Valasys

This software educates prospects using useful or personalized content. The importance of marketing automation is shown below with a blend of information and stats. Lead Management. The businesses that use this software detect a 77% rise in lead conversions. Time-Saving. Personalization and Email Automation.

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The Complete Guide to Magento

ATAK Interactive

With the right eCommerce software in place, delivering an omnichannel B2B eCommerce experience is quite straightforward. For those considering Magento against any other eCommerce software as their next platform, there are some important decisions to be made. SaaS (Software as a Service). Magento eCommerce Platform Overview.

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What's it take to generate leads that fuel your forecast?

ViewPoint

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. Let’s start by talking about agile processes.