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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Contrary to popular opinion, there are actually a number of opportunities that present themselves during a recession. In fact, companies with blogs generate 67% more monthly leads than those without. If you don’t already have a blog, you might want to consider adding one as part of your strategy for weathering the recession.

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Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Adobe Experience Cloud Blog

It's a pretty exciting opportunity, and most B2B organizations have room to make huge improvements, so marketers' contributions can be significant. In your opinion, should companies focus more on producing short or long-term marketing benefits during a recession? In your opinion, are all marketing activities (i.e.

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Delivering Episode 29: Kevin Tyler on Inclusion in Marketing

Litmus

Kevin Tyler: When Campaign Monitor approached me to write this blog post, I wasn’t sure exactly what was going to come out. I just couldn’t promise that it would be friendly or I couldn’t promise it would be approachable the way that most people want a blog post. It just felt tired and groggy and foggy.

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What is Sales Collateral? Examples of Sales Content for Sales Enablement

Seismic

Because buyers embark on different journeys toward purchasing a product or service, there is room for personalized and unique content throughout the entire sales funnel. Key content: blog posts, articles, videos, press releases, infographics, social media. Constant communication is key to developing customer loyalty.

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? You can’t save or store files.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. In many ways, Net Promoter was completely analogist to that, when it came to the whole area of customer loyalty and customer experience.

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100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Single Grain

It can’t access personal data (unless explicitly provided in the course of the conversation), can’t provide real-time information, doesn’t have opinions or feelings, and can’t always provide the most current information, as its training only includes data up until September 2021.