Remove crm-for-education
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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Someone who reads 10 blogs on your website is not a lead. Marketing needs to partner closely with sales.

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. And, even if there are other vendors with a similar model, the brand that educates them on it usually moves to the top of that shortlist. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce. Yeah right.

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3 Steps to Building an Employee Advocacy Strategy

Adobe Experience Cloud Blog

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Ready, Steady, Go!

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4 Common A/E/C Business Development Missteps Marketing Can Remedy

Circle Studio

Provide education-oriented print content for BD staff INSTEAD of typical company-centric brochures and boilerplate. Create webinars and seminars for prospects to attend to educate while building trust. Instead of creating an SOQ, leverage content marketing and gather a list of blog articles, white papers, recorded webinars, etc.

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13 influential marketing technology leaders

ClickZ

Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series. Tamara McCleary (Thulium). Her reputation for creating powerful digital brand recognition is unparalleled. Ann Lewnes (Adobe).

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How to ABM: Q&A with three leaders who literally wrote the book on it

Heinz Marketing

And until recently the best practices around ABM have been found primarily in blog posts, a few white papers and keynote presentations at the right conference. We spent a lot of time over the past 5 years educating the marketplace on the ins and outs of ABM. What’s it been like seeing the rapid growth and adoption of ABM?

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In-person events: The best planning and technology guide (2023)

SpotMe Blog

The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. Experiential learning Attending an in-person conference or congress gives you a chance to immerse yourself in the content. What is the meaning of in-person events?