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Metadata
FEBRUARY 7, 2024
For Metadata, that could look something like this: Metadata’s Demand Hub helps B2B marketers automate paid campaigns, drive more revenue, and increase ROI by up to 149%. Product Marketing is a very forward-focused thing, and we’re always thinking about the next big deliverable and launch. Want more DEMAND sessions?
The Mx Group
APRIL 10, 2018
And unfortunately, the stats are rough. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward.
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chiefmartech
MAY 27, 2019
Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.)
Delivra
APRIL 23, 2021
These automated emails are either triggered according to a prescribed time (drip email campaigns) or according to a user’s action (behavioral triggers). In order to automate your email campaigns, you need to invest in a good email marketing automation platform that can easily help you meet your email marketing goals.
Porch Group Media
JANUARY 29, 2019
When asked about their main goal for email marketing, most businesses want to grow and retain their customer base (29%) or increase engagement (22%). Email marketing has been around for some time and by now, it’s common knowledge that mass spray and pray email blasts do not generally work. Personalization and Segmentation.
ANNUITAS
OCTOBER 17, 2010
We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space.
Rev
OCTOBER 14, 2018
Marketers need to know more than just what yesterday’s sales numbers and conversion and open rates were. Ryan now keeps his business stats on instant recall , using what he calls his “monster dashboard.” I had the handle on what consumers expect, what flow is, how to look at drip campaigns and marketing automation and all that stuff.”.
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