KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation. The Product / Topic Segment.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

KoMarketing Associates

JULY 2, 2018

Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement. The data showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit. More on what CMOs’ immediate budget actions should be.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

BuzzSumo

MAY 30, 2019

Step 2: Blast Your Facebook Messenger Contacts with Your Content. The term I use is “chat blasting,” and if you can get over the unfortunate violent connotations, you’ll see the power behind the concept. Remember what an email blast is? The term “chat blast” almost does the same. So what does this chat blast look like?

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

SendX

MAY 24, 2019

Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate.

Copywriting 151

Copywriting Tips Template Content 151

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. So, you can get segmentation or even microsegmentation.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120