eTrigue
FEBRUARY 2, 2022
Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. But email marketing alone has significant disadvantages. So how will marketing automation benefit me?
BenchmarkONE
NOVEMBER 4, 2021
Together, these technologies are increasingly being applied to the burgeoning discipline of sales and marketing automation. If you’re a marketer, you’ll probably be aware that there are a number of powerful tools and platforms offering marketing automation solutions. Relying on Large Batch Email Campaigns.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech Advisor
FEBRUARY 26, 2020
The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. Key Components for Success TMA Campaigns.
distribion
JUNE 7, 2017
Although there were many takeaways from the conference, one overarching theme was to shift from a brand-centric marketing mentality to a people or customer-centric focus. Here are two ways to transform your next email campaign to adopt this marketing mentality. Avoid the “batch and blast” marketing approach.
The Point
SEPTEMBER 30, 2013
A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. And therein lies the difference.
Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. How do I segment my email lists?
Webbiquity
OCTOBER 29, 2019
Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software?
Expert insights. Personalized for you.
78 
Let's personalize your content