journeys 
Circle Studio
NOVEMBER 2, 2017
And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? With email marketing lists, quality is preferred to quantity.
distribion
JUNE 7, 2017
This year, LIMRA ’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. The event brought together top marketers to discuss digital initiatives, consumer insights, customer experience and marketing strategy. Unwritten rules.
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Hubspot
JANUARY 4, 2021
Community marketing will replace event-based marketing. Adam Masur , VP of Marketing at Credly , told me: "The era of anchoring marketing around a big, industry event is coming to a close. We've all seen the annual conference go virtual due to the impact of COVID-19. Digital Transformation. If they do that?
Adobe Experience Cloud Blog
DECEMBER 16, 2016
The fact that marketers recognize the value of dynamic content across mobile, web, and social media is a huge step forward. But after speaking with a few organizations at the conference using these methods, it became very clear that each channel was working independently of the other. Which one is driving the most engagement?
Adobe Experience Cloud Blog
JULY 3, 2015
Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. This year’s conference also coincided with the dawning realization that creative advertising is going to become a lot more programmatic, systematic, and yes, personal.
SalesIntel
AUGUST 21, 2023
Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. So if you want to enhance your B2B marketing skills and even conceptualize more personalized approaches, here are some actionable tips to guide you on this journey: 1.
Adobe Experience Cloud Blog
JUNE 26, 2014
Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. As marketers, we’re trying to maintain the delicate balance between creating brand messages with wide appeal, and creating highly targeted journeys for our buyers.
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