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Why Your Thought Leadership Strategy Might Be Killing Your Business Growth

Hinge Marketing

Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. This isn’t guerilla promotion. When your firm starts assembling its marketing toolbox, it makes sense to ask, “Which tools work?”

Three steps for B2B marketers to build a personal social media presence

Chris Koch

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Once youre in, you need to bring all the observational tools you can. Cameras, video and audio recorders, observation checklists -- not all that different from birdwatchers tools! What you are looking for is anything that clearly does not work properly or effectively , such as: Workarounds: Things people do that the process, tools and facilities obviously were not designed to accommodate, e.g. extra manual worksheets that are maintained because the computer reports dont do the job.

How to Save the World

Buzz Marketing for Technology

LinkedIn. Guerilla News Network. BLOG TOOLS. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. useful tools and checklists. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. February 28, 2008. -->. Social Fluency.

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. The best-known KM process models are Nonakas four-step knowledge creation process -- codification, enhancement, internalization, sharing -- and the consultants megaprocess model -- acquire, store, add value, apply/deploy.