Multi Channel in B2B Marketing: Beat the Jargon…
Inbox Insight
MAY 24, 2022
Account-Based Advertising (ABA) – targets best-fit accounts through digital ad campaigns that focus on account level with high revenue potential, rather than individual leads. PPC – Pay Per Click. Bidding – in paid search, marketers bid the maximum amount of money they are willing to pay for each click on their ads.
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