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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. But it’s not only Big Tech changing the game. It’s not all doom and gloom.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Privacy by Design. These policies and procedures should also have in place systems for: Maintaining data records. Processes in place for reporting data breaches.

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The State of Global Privacy Legislation with Adam Woods, COO

Choozle

From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay. Europe’s General Data Protection Regulation (GDPR). State laws.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Session Recordings and Privacy A session recording or session replay lets you watch a video of your web visitor navigating your website and interacting with elements on your pages. This level of data collection raises questions about privacy. Ensure you’re offered privacy by default. Only capture what you need and will use.