Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Tags: Demand Generation campaign manager jobs marketing automation marketing automation manager marketing operations requirements skills