Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SalesIntel

MAY 20, 2022

However, when businesses look to acquire data for their sales and marketing engines, they have little understanding of what type of data they want, how much it costs, or who the reliable providers are. We have already discussed the steps involved in choosing the right data vendor for your business. Firmographic Data.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

DealSignal

FEBRUARY 18, 2024

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SalesIntel

FEBRUARY 8, 2023

Because of mismatched, inconsistent data across your organization, your revenue-generating departments can only respond partially to client demands. This B2B data buyer’s guide will help you to make the most out of B2B data and choose the right sales intelligence platform to boost your revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere. The Issue: 62.5%

Pricing 52

Pricing Price Planning Marketing Automation Services 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. The different types of intent data.

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Ideal Customer Profiles Account Based Marketing ABM Intent 94

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing. The post The Power of Personalization in Database Marketing appeared first on Only-B2B.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Anteriad

JANUARY 20, 2023

So, the takeaway here is that investing in a bunch of tools isn’t going to magically make using data more effective—but by first knowing how you want to use data you can create a well-thought-out plan and decide which tools make sense for your goals. How you collect data Where will you source your data?

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

DealSignal

JULY 27, 2023

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. The different types of intent data.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

SalesIntel

APRIL 28, 2022

Buyer intent data is an excellent resource for creating targeted email marketing campaigns with customized content. Use intent data to refine your content and nurture leads with result-driven email remarketing campaigns. It can generate marketing ROI of up to 300% and a marketing engagement of up to 120%.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

DealSignal

APRIL 11, 2022

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job title so you can determine whether a prospect is actually a likely buyer. Poor quality data. Unaligned marketing content.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

DealSignal

MARCH 17, 2023

Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo? DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference. One of the key benefits of DealSignal is our commitment to data quality.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Advertise to your target accounts with the only DSP that delivers the precision and scale that B2B requires. Today’s post is about ABM Orchestration.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 27, 2022

How do you clean and prevent dirty data? What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Time to get messy.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 23, 2018

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

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Enterprise Management Work Management Marketing Management B2B Sales 100

SalesIntel

JUNE 16, 2023

Top 10 Cognism Alternatives In the realm of B2B data platforms, Cognism has emerged as a leading solution, offering businesses valuable insights and comprehensive data for sales and marketing activities. Apollo boasts a B2B database of over 250 million contacts and 30 million companies.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Strategic-IC

SEPTEMBER 7, 2021

is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). And how’s the Oscar Wilde quote relevant for B2B Marketers and, in particular, ABMers? ABI gives you the context to use this data correctly and by who (e.g.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. And let’s face it – data hygiene isn’t exactly thrilling work.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Top eBook of the Month: The Art of B2B Selling. When it comes to quantity, businesses can identify and contact millions of decision-makers in B2B industries such as IT, education, finance and banking, recruitment, professional services, and more. Try Our Data for Free.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

DealSignal

MARCH 22, 2023

This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day. B2B data platforms that offer a CRM Data Health capability can help ensure that your CRM data is clean and up-to-date.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Cost per Acquisition 52

DealSignal

DECEMBER 28, 2021

Business contact data (office locations, phone numbers, etc.) However, the functionality supporting your contact data quality, such as contact verification, data hygiene, field standardization, and CRM data enrichment is largely absent. Financial information (revenue, information on funding events, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

Business contact data (office locations, phone numbers, etc.) However, the functionality supporting your contact data quality, such as contact verification, data hygiene, field standardization, and CRM data enrichment is largely absent. Financial information (revenue, information on funding events, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

JUNE 3, 2021

This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day. B2B data platforms that offer a CRM Data Health capability can help ensure that your CRM data is clean and up-to-date.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52