Contify

FEBRUARY 4, 2020

By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

API 52

API Enterprise Management P2P Marketing Management 52

Marketing Insider Group

AUGUST 18, 2015

Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? Michael Brenner: It really comes down to any company that’s trying to reach new customers. TA: What are some of the biggest differences between B2B and B2C? That’s content marketing.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Interesting evolutionary spin on B2B marketing! The lines are definitely blurring between B2C and B2B with Brain to Brain being the marriage of the two disciplines.

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

Envy

FEBRUARY 17, 2019

This pioneering company began creating its SaaS platform for smart document management well before the advent of GDPR and ESMA regulations. There are plenty of FinTech companies that do good work, but AID:Tech is one of the few that actually does good. Previse is, quite literally, changing the way B2B commerce operates.

Startups 85

Startups Work Management Marketing Management P2P 85

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Learn more about our B2B marketing services and how we can create a successful marketing campaign for your business. Degrees of Separation.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. This new approach fit right in with the company’s mission to “help the world run better and improve people’s lives.” See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Hubspot

SEPTEMBER 30, 2013

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. It''s so simple.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape. B2B mobile payment processing systems have gone from a cool new tool to a downright necessity. Read on to see which applications are best for companies of every size with their own unique features, perks, and downsides. The power of processing payments has now been optimized for mobile.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Wondering Out Loud

MARCH 27, 2009

I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar. His statement, and I’m paraphrasing, was: B2B is different than B2C. Whether the market is B2B or B2C they are both, in the end, P2P.

P2P 40

P2P Social Media B2B Sales Sales Cycle 40

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

LEADership

SEPTEMBER 15, 2015

A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. That’s why you see successful B2B brands striving to build and maintain thought leadership.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

TrustRadius Marketing

JANUARY 24, 2023

Others will offer starting prices for plans that are geared toward smaller companies. It’s best suited for large companies and enterprises with a dedicated team of developers and complex integration needs. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40