SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. Everything that an SDR does needs the backing of accurate, verified B2B data. Without B2B data, SDRs may struggle to reach their goals and targets. Technographics can be a powerful addition to your B2B sales database.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. B2B data feeds your pipeline the target accounts and contacts needed for company growth. Inaccurate data can even hurt your email domain reputation and stop your outreach efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Albacross

DECEMBER 16, 2021

We’re thrilled to introduce Albacross’ latest integration with Microsoft Teams to help your sales team engage with high intent B2B buyers faster and more efficiently, and ultimately, build a high-conversion pipeline. Efficient B2B Sales Outbound is All About Timing. You name it. Improve account-based intelligence.

Conversion 52

Conversion Ad Building Ideal Customer Profiles Buyer Intent 52

Madison Logic

MARCH 23, 2023

In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. Gartner finds that 60% of CISOs will establish partnerships with key executives in sales, marketing, and finance in cybersecurity matters. Why ML Insights? billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Albacross

JANUARY 19, 2022

If you are tired of wasting your time building an outreach list that doesn’t convert, this is your secret weapon. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Albacross

NOVEMBER 4, 2021

Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: Gartner, 2020). Source: Gartner, 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. Having salespeople who can show a personal understanding of buyers and their needs without being in person is the key to winning new business. Hack #2: Research Beyond the Website. Websites are focused on the product, not the company.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. You can identify those using technographic + Buyer Intent data. . There are some restrictions. Modern data platforms can offer this information.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. You can identify those using technographic + Buyer Intent data. . There are some restrictions. Modern data platforms can offer this information.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? The content format prospects consume is a strong indicator of buying intent.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. 5 UpLead offers over 85 million B2B connections. Request Demo Clearbit G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

DealSignal

MARCH 7, 2023

At the same time, budgets for B2B marketing teams are tighter and will be for the foreseeable future. The first steps into getting the B2B in order to know your customers are your website and social media. Website Your website has the potential to be a goldmine of B2B data.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. 5 UpLead offers over 85 million B2B connections. Request Demo Clearbit G2 Rating: 4.4/5

B2B Marketing 52

B2B Marketing Zoominfo Lead Ranking Ideal Customer Profiles 52

SalesIntel

NOVEMBER 12, 2021

B2B contact data plays an important role in sales and marketing efforts for businesses irrespective of their size or industry. Here are some of the common clichés and misconceptions that reduce the efficiency of B2B contact data. B2B sales teams often believe that the more data they have, the better. More is Always Better .

Contacts 98

Contacts Enterprise Management B2B B2B Sales 98

DealSignal

NOVEMBER 3, 2020

At the same time, budgets for B2B marketing teams are tighter and will be for the foreseeable future. Use a B2B contact database to strategize and execute more effectively. High-quality B2B data providers offer much more insight that can help you refine your strategies and target the best prospects. But that’s not enough.

Top of Funnel 52

Top of Funnel Marketing Automation Services B2B Sales Paid Search Agency 52

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Madison Logic

DECEMBER 20, 2023

Face it: B2B sales and marketing are changing. Understanding why leads get stuck in your sales pipeline relies on a better understanding of the state of the B2B marketplace and the buying journey itself. Sales cycles are also longer, offering more opportunities for leads to get stuck in the pipeline.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Account Based Marketing 52

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts, and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. We acquired Everstring , a leader in Data-as-a-Service for the enterprise.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. The Five Key Building Blocks for a Solid ABM Foundation. What about custom events? Direct mail?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. Because we can no longer decipher user patterns and trends solely based on 3rd Party Data sources, we need to ensure that the marketing automation must focus on creating more personalized outreach programs. billion by that time.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

DealSignal

MAY 8, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Martech & salestech tools to store, manage, and engage your contacts. What about custom events?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Do I have data about their areas of interest/responsibility/pain points so I can personalize our outreach to them? What about custom events? Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MARCH 30, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Do I have data about their areas of interest/responsibility/pain points so I can personalize our outreach to them? What about custom events? Direct mail?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. We acquired Everstring , a leader in Data-as-a-Service for the enterprise.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business. .”

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52