Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Yet while generally we can’t put a price tag on our content, we do charge for it. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Yet while generally we can’t put a price tag on our content, we do charge for it. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. Wikipedia also provides a pretty good definition. tags: interactive PR, Seana Mulcahy, MediaPost, David Meerman Scott, The New Rules of Marketing & PR, book, Six Pillars blog, social media, Web 2.0

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? Why B2B Marketers Should Care.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So the focus is really on a new kind of leadership. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So the focus is really on a new kind of leadership. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40