The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Dial into Your Target Audience.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Repurpose webinars and establish thought leadership.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

JANUARY 6, 2009

It’s not uncommon to have 100,000s of contacts, or even millions, in a B2B company’s contact database. At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. I call this the YouTube approach to lead nurturing.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Naturally, an effective B2B website design strategy needs to address the unique needs of the professional services firm and its buyers. Register for our upcoming webinar – Website Design for Performance: A Playbook.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Adobe Experience Cloud Blog

MAY 22, 2019

Instead, social media allows just about anybody to share their thoughts on a good or service. We live in an era where opinionated YouTubers and impassioned online influencers can make or break a product—in some cases, before it even launches. Surprisingly, only 35% of organizations have even documented their content marketing strategy.

Top of Funnel 134

Top of Funnel Demand Demand Generation Agencies Enterprise Management 134

Vidyard

JANUARY 6, 2022

Video Marketing Strategy 2.2 Video Email Statistics 2.9 Virtual Conference and Webinar Statistics 3. Video Marketing Strategy 2.2 Video Email Statistics 2.9 Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 Use Video as a Tool in Your Virtual Selling Strategy 1.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy. Show your audience that you understand what they care about.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Adobe Experience Cloud Blog

JANUARY 14, 2019

Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy. “ Almost 40% of B2B marketers were using content with no particular strategy.” ” —B2B News Network. . “ Almost 40% of B2B marketers were using content with no particular strategy.”

Webinar Metrics 134

Webinar Metrics Demand Generation Agencies Marketing & Strategy Lead Ranking 134

Vidyard

FEBRUARY 2, 2021

Video Marketing Strategy 2.2 Video Email Statistics 2.9 Virtual Conference and Webinar Statistics 3. Video Marketing Strategy 2.2 Video Email Statistics 2.9 Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 Use Video as a Tool in Your Virtual Selling Strategy 1.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. In our case we use Marketo. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Vidyard

SEPTEMBER 14, 2021

Keep Promoting Your Webinar After the Live Event 5.1.3 How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. Build Your YouTube Presence with Automatic Closed Captioning 1. Steal These TikTok For B2B Tips 1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Full Circle Insights

NOVEMBER 25, 2020

Over half of Google crawls are now primarily on a brand’s mobile pages, so mobile-first indexing means that marketers must present considered mobile-forward strategies.”. ABM Success Metrics. State of B2B Full-Funnel Measurement. We’re All Re-planning our B2B Marketing Budgets Now. Rethinking B2B Marketing Outreach?

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. Rock one platform first.

Linkedin 68

Linkedin Search Marketing B2B Thought Leadership Class 68

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Email Marketing. Learn all of the basic about social media, strategies, and marketing on your accounts. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Copywriting. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Adobe Experience Cloud Blog

MARCH 11, 2014

All of these qualities are part of your visual content marketing strategy. Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action.

Marketo 48

Marketo Content B2B Thought Leadership Paid Search Agency 48

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Make meetings more inclusive.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Make meetings more inclusive.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52