MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show. Expand our reach to non-attendees. 277 unique form submissions.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. But the trend appears in financial services, manufacturing, and business services as well. Uninterrupted face time. Like this post?

Conference 80

Conference Trends B2B Trade Show 80

B2B Digital Marketer

SEPTEMBER 29, 2020

The growing business served clients from a wide spectrum of markets, from building- and construction, machinery, engineering and sewer cleaning companies, to e-commerce businesses, companies in the travel industry, telecom and many more…. I started as a, in, in art and I had like an associates degree in business.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Bottom line: its the numbers.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 16, 2006

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Peer comparisons can be used to drive urgency, showing the prospect where they are falling behind competitors.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

B2B Digital Marketer

SEPTEMBER 8, 2020

Am I using the data and the tools available to me to deliver content with the right message to the right people at the right time in order to drive business forward and close deals.”. Show Transcript. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52