MLT Creative

APRIL 8, 2011

For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” Atlanta is home to many global B2B giants as well as innovative startups. No brag, just fact.”

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

SEPTEMBER 2, 2011

Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. 2) Engage daily on social media (Twitter, LinkedIn and Facebook). View Billy's Other Blog Posts.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

MLT Creative

AUGUST 12, 2011

Schaefer , a marketing professional, professor and friend I first met through Twitter about three years ago. Mark’s Twitter account is quite active, too. Although we’re now good friends and have often met to collaborate on major B2B marketing projects, we sometimes disagree. A business relationship renaissance.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Why not ask B2B marketing experts I trust to answer my question via tweet?

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

SEPTEMBER 8, 2011

I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts. Download advanced content from our B2B Marketing Idea Series: Actual: Fail.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. It’s not too late for you.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. The best part was meeting other marketing professionals from the US and Canada IRL (in real life), more than a few of whom I've followed on Twitter for quite some time. Cick here to follow this list.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Marketing Insider Group

MAY 31, 2012

And as usual, I used Twitter as my preferred note-taking device. The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. Cheesy line? Key question!

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

FEBRUARY 25, 2011

With that in mind, here’s a story about how the power of Twitter sent me all the way to Miami Beach recently. It all started a little over a year ago when I began following the Digital Photo Experience (DPE) Group on Twitter, and reading their blog. Download content from our B2B Marketing Idea Series:

B to B 40

B to B Advertising Agencies Creativity Twitter 40

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Buyers want a 1-1 relationship. .

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

MLT Creative

DECEMBER 22, 2010

What does this childhood story have to do with business-to-business marketing? Tribes : A little book full of big ideas by author Seth Godin, Tribes opened my eyes to the personal and professional potential of Twitter and other social media. ” If you’re reading this, you probably share my interest in B2B marketing.

Creativity 40

Creativity B2B Marketing Advertising Agencies Planning 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? - The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. quot; That advice holds true today for B2B marketing content. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40