Generating lower-funnel leads: Best of the MarTechBot
Martech
JUNE 10, 2024
Prompt: Consistent high engagement rates across multi-channel campaigns (email+Linkedin) for a B2B IT services company, but failed to generate inquiries/meetings/free consultations/free assessments, etc. It’s important to ensure that the messaging and targeting align with the needs and interests of the target market.
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