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Experts Weigh In on Data Hygiene Best Practices

Zoominfo

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

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Chief Revenue Regrets: Relying on Reps to Provide Forecasting Deal Data

InsightSquared

That made it difficult to assess the health of my funnel and have confidence in the forecast that I was accountable to deliver. . I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene.

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Ways to Unlock HubSpot’s AI Tools for Marketing Excellence

SmartBug Media

Moreover, good data provides the confidence to automate processes—you know that each communication is reaching its intended recipient at the right time. Prioritizing clean data ensures that your decisions are grounded in accuracy and insight, fostering a foundation of success for your company's endeavors. The result?

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HubSpot Database Decay & Hygiene Strategy Made Simple

Envy

When files aren’t cataloged correctly, this can cause issues, for example when a vintage data group needs to be retired but has been overlooked. To make these changes easier to navigate, HubSpot has a database decay simulation tool that can forecast your contact growth. In other words, you need to have a data hygiene strategy.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

The latest data-driven sales prospecting tools can analyze your customer and prospect database and uncover new prospects that match the characteristics of your best buyers. Predictive analytics: Predictive analytics use data to forecast future sales results. 3. Automation becomes standard.

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5 Ways Technology Changed the B2B Selling Process

Zoominfo

Predictive analytics: Predictive analytics use data to forecast future sales results. Sales forecasting used to be largely guesswork. But with the latest technologies and data analysis, forecasting is much closer to being an exact science. Automate tasks to save time, but maintain the human element.

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Hauntomations: 3 Ways to Make Automating ABM Less Scary

Engagio

Haunting is all well and good when you’re dressed up as a ghost, but it isn’t fun when you’re being haunted by the idea of how badly your data needs a cleanup, or you’re frightened by the pile of work it takes to manage and update your audiences on different platforms. That’s where automations come in. Goodbye data nightmares.