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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? KPIs should reflect company goals, segmented by campaign and time period.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you. Although your business strategy should always be market driven, it’s also critical to keep an eye on your competitors. Track and Analyze Your Metrics.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

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6 Advanced Google Analytics Hacks You Need to Know

Matchcraft

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Not finding what you’re looking for?

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What’s a Winning Ecommerce Conversion Rate? Benchmarks & Insights for 2023

Optinmonster

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. Recommended Reading: MonsterInsights Review: Is This Analytics Plugin Worth It?

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. In my early days, I learned the hard way that the more specific your audience segmentation , the more personalized and effective your retargeting ads can be.