Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling
Mass Analytics
JUNE 20, 2023
Marketing Return on Investment (MROI, ROMI, or just ROI) is used to measure the efficiency of a specific media or marketing activity. On the other hand, if media investment consists of Display, which was modeled through impressions, what should be kept in mind is that impressions are not expressed in value. Let’s find out! What is ROI?
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